Finding partners for a World Cup.
A targeted communications strategy and an active search for financial and institutional partners.
The assignment
An assignment in communications support and sponsorship.
As part of promoting its media and event projects, ONAMA called on ETL Expertise for an assignment in communications support and the mobilisation of sponsors around the Qatar 2022 World Cup.
The aim: to support the Office in a targeted communications strategy and in the search for partners able to back the broadcast coverage of the event across Chad.
An assignment in three stages
Analyse, then equip
- Audit of the Office's communications needs, to maximise the visibility of the event across its broadcast channels.
- Design of professional materials: sponsorship kits, presentation packs, commercial proposals — national reach, target audience, benefits for sponsors.
Prospect and negotiate
- Support in approaching partner companies.
- Negotiation of the sponsorship contracts.